Share Many entrepreneurs, business owners and new marketing managers often ask me how to write a product description that converts well, and where they can find a product description template. However there are guidelines and core principles you should abide by when writing the product description. In order to achieve this objective, before writing a product description, first you need to ask yourself a few questions. Need a great name for your new product?
A product description is the copy used to describe product features, problems it solves and other benefits to help generate sales. As the shopper browses, they instinctively imagine having each product in hand, using it and enjoying it.
Therefore, I like to think of product descriptions as storytelling and psychologyincorporating the elements of both prose writing and journalism. Competition is getting too fierce. It must be great! Below examples highlighting how improving product descriptions improve conversion rates as well as tips to help you craft the perfect copy.
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Writing a Product Description to Grow Sales Product descriptions play a huge part in generating sales. But what should they say? How long should they be? What format is best? How do I make them rank high in search engines?
We suggest using the following template to ensure you are crafting the best product description. Think about the who, what, where, when, why and how before writing. Journalists utilize the Who, What, Where, When, Why and How method for getting across the facts of their stories, and following this process is the first step in crafting a compelling product description: Who is this product for?
The target audience can be a gender women or menan age group college kids, retireesa lifestyle demographic new mothers, car enthusiasts or some other defined group of people. This includes attributes such as dimensions, materials, product features and functions.
Where would someone use this product? Is it meant for indoor or outdoor use, for your car or your home?
When should someone use the product? Is it meant to be used during a certain time of day, seasonally or for a specific type of occasion? Just as important is pointing out if a product can or should be used every day or year-round, as that will speak to its long-term value.
Why is this product useful or better than its competitors? This can be anything from quality to value to features — really think about the benefits that will speak to customers. Also consider how images can complement your product copy.
How does the product work? These questions are great to use as your product description template when you want to accurately describe your best items. Determine the best format to describe your products. Now it is time to craft your product description. Here are a few ideas and examples to help get you started.
The next step is determining the best format for the above information. Bullet points should generally be used for specs like dimensions or short phrases like features so that they are quick and easy to read.In fact, following this simple formula below is a great way to writing compelling product descriptions: [Paragraph(s) of Prose] + [Bulleted List of Specs or Product Features] = [Engaging Product Description] 3.
Choose goals and KPIs to measure success of your product descriptions.
You need goals to measure the success of product descriptions. Product descriptions can make or break a sale. While they can be easy to overlook, choosing the right set of words can compel even the most skeptical of customers to make a purchase.
Here’s a look at five Volusion customers who truly understand the power of writing superb product descriptions. Sep 04, · How to Write a Descriptive Paragraph Five Parts: Sample Paragraphs Preparing to Write Structuring Your Paragraph Incorporating Sensory Detail Adding Style to Your Paragraph Community Q&A Descriptive paragraphs include details that appeal to the 5 senses in order to give the best possible description to the reader%(1).
Writing A Product Specification Now that you have completed your product development you should have all the information that you need to produce a Product Specification.
Define your buyer personas before writing your descriptions. A good product description starts with a solid buyer persona. If you don’t know who is going to be buying your product, you don’t know what information to include or leave out in your description.
Guidebook For The Preparation Of HACCP Plans United States Department of Agriculture Food Safety and Inspection Service Process Description Form Example for Beef Salughter..C Attachment 3 - Process Description Form Example for The second step is to describe completely each food product that your plant makes.